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The Frontier Firm is a sales strategy dressed as management theory

The Frontier Firm is a sales strategy dressed as management theory

Posted on September 29, 2026September 29, 2026 by Michael Caine

Microsoft introduced the “Frontier Firm” in its 2025 Work Trend Index, and the phrase has since travelled well beyond the report. The idea is simple enough. A Frontier Firm is an organisation built around intelligence on tap, where people work alongside AI agents and, eventually, direct whole teams of them. Microsoft described a progression in…

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